What is a title sponsor?
AnswerA sponsor whose name is in the event's name
Title sponsors get top billing in the event name.
Business · Facts & stats
Sponsor facts & stats
7 fact-checked facts about sponsorship in sports, events and media, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
What is a sponsored post on social media?
AnswerA post a brand paid to promote
Sponsored content is paid promotion.
Going deeper
The term soap opera comes from what?
AnswerSoap companies sponsored early radio and TV dramas
Detergent makers backed daytime serials aimed at homemakers.
What is an in-kind sponsorship?
AnswerSupport given as goods or services instead of cash
Donated products or services count as in-kind support.
What are naming rights?
AnswerThe right to name a venue or event
Companies pay to put their names on stadiums and arenas.
Expert level
The IOC's worldwide sponsorship program created in 1985 is known as what?
AnswerTOP, The Olympic Partner program
TOP partners get exclusive worldwide Olympic marketing rights.
Rich Stadium, an early US naming-rights deal in 1973, was home to which NFL team?
AnswerBuffalo Bills
Rich Products bought naming rights to the Bills' stadium in 1973.
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